Ensuring blind people enjoy watching videos.

Connecting Audiences, Elevating Stories.

Passion Fueled by Personal Purpose

Roy Samuelson, owner, Parity Endeavors, Inc.

The heartbeat of my work began when I experienced firsthand how audio description impacts lives. Years ago, during my friend’s final battle with cancer, we laughed over episodes of our favorite TV show without missing a beat—all thanks to audio description. That moment solidified my commitment to making entertainment a shared experience for everyone.

Today, I advocate for storytelling that leaves no one behind. From performing and producing AD for blockbuster hits to mentoring the next generation of talents in AD performance, I channel my passion into reshaping how stories are told and experienced.

About Parity Endeavors, Inc.

At Parity Endeavors, Inc., we leverage cutting-edge technology to revolutionize the way audiences engage with video content. Our expertise lies in enhancing accessibility and inclusivity through audio description, ensuring immersive storytelling experiences for blind and low-vision audiences. By working with leading producers and distributors in the consumer technology and entertainment industries, we integrate innovative voice and audio solutions to expand market reach and improve user experience.

Our consulting services help companies navigate the intersection of technology and human connection, particularly in the areas of AI-driven voice solutions and accessible media. Whether through the use of synthetic voices, advanced audio production techniques, or pioneering strategies in inclusive entertainment, we ensure that technology serves the needs of diverse audiences while driving profitability and growth.

Our commitment to accessibility and excellence aligns seamlessly with the latest advancements in consumer technology, making us a proud contributor to the evolution of this dynamic industry.

Empower Storytelling with Parity Endeavors.

At Parity Endeavors, I believe accessibility is more than a service—it’s a commitment to creating immersive, emotionally resonant stories that reach everyone. By weaving audio description (AD) seamlessly into your content, I help brands connect deeply with blind and low-vision audiences while enhancing their storytelling impact..

Why Partner with Parity Endeavors?

Expertise You Can Trust
Led by Roy Samuelson, an industry trailblazer, Parity Endeavors combines decades of experience in AD performance, production, and consulting with an unwavering dedication to quality.

Strategic Differentiation
I specialize in crafting AD that enhances emotional resonance, aligns with your brand’s voice, and resonates authentically with diverse audiences. Whether navigating the choice between human and synthetic voices or refining AD performance, our insights deliver competitive advantages.

Inclusive Impact
Accessibility isn’t just about compliance—it’s about connection. I ensure your content doesn’t just meet standards; it inspires loyalty, fosters inclusivity, and engages audiences meaningfully.

About Roy Samuelson,
A Visionary Leader in AD

Roy Samuelson is a recognized authority in AD, shaping the industry with his groundbreaking work:

• Published Author
A Voice Actor’s Guide to Audio Description Performance has become the definitive resource for elevating AD artistry.

• Extensive Experience
Thousands of performances for global studios like Netflix, Disney, MAX, MGM+, Universal, and Sony highlight his unmatched expertise.

• Industry Advocacy
As a key contributor to the Television Academy, Roy championed AD performers’ Emmy eligibility and produced its first AD-focused panel.

Award-Winning Advocate

• Recipient of the 2021 Audio Description Achievement Award
for advancing quality and inclusion in the industry.

• Keynote speaker
on accessibility, AD artistry, and blind inclusion for organizations like the American Council of the Blind.

Innovator and Connector

• TheADNA.org
Founded to celebrate AD talent and foster collaboration through a podcast with 200+ episodes.

• Community Builder
Created the Audio Description Discussion Group with 3,500+ members, driving dialogue on excellence and inclusion in AD.

• Fueled by Personal Connection
Roy’s passion for AD stems from a personal experience with a friend who lost his sight. Their shared connection through storytelling inspired a mission: to remove barriers, elevate storytelling, and ensure blind audiences can fully enjoy immersive entertainment.

Roy Samuelson

Owner, Lead Consultant

(ID: A smiling man in a suit jacket over a T, sports swooped back hair with a saltier- than-peppery beard)

Join Us in Transforming Storytelling

Partner with Parity Endeavors to deliver AD that goes beyond accessibility—AD that connects, inspires, and transforms. Let’s create unforgettable content that resonates with all audiences.

roy@parityendeavors.com